About Me
Welcome to my portfolio! I'm a professional marketer and copywriter with a passion for creativity and messaging. Whether it's engaging blog posts, persuasive marketing copy, or captivating brand messaging, I specialise in creating content and strategies that resonate with audiences and drive results. With a keen eye for detail and a way with words, I bring a unique blend of personality and innovation to every project.
Services
My copywriting expertise spans across a wide range of services including corporate copywriting, marketing copywriting, advertising copywriting, brand messaging copywriting, blog writing, social media writing, website copywriting, long-form writing, short-form writing, email and EDM copywriting, script writing, product description writing, and content strategy. With 5 years of experience, I offer a unique perspective and a compelling voice for your brand.
Work Experience
Nov'24 - Present
Marketing Manager (Smartbed Pte. Ltd.)
In my stay here, I am tasked with the goal of rebranding this local furniture business. They have seen sales dropping over the past months and were unsure of how to bounce back. I will breathe new life into their marketing efforts using both data driven strategies and AI-assisted workflows.
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May'22 - Jul'24
Project Manager (Artison Engineering Construction Pte. Ltd.)
The construction industry was not something I expected myself venturing into but they needed my help and so help them I did. While here I took charge of workplace safety as well as project and client management. My biggest takeaway here would be learning to juggle the needs and concerns of multiple stakeholders and people from all walks of life.
Jul'24 - Sept'24
Freelance Content Strategist (Just Keep Thinking Pte. Ltd.)
I ideated and wrote fun and educational content here for both social media and broadcast. The content generated for social media was targeted at the general public while the audience for the broadcast program were local children. This was a really enjoyable project for me.
Aug'20 - May'22
Marketing Manager (The TENG Company Ltd.)
This non-profit art company was where I honed my skills in the realm of digital marketing and creative copywriting. It was a challenging experience as it was the height of the COVID epidemic but I managed to walk away proudly after tripling the KPIs provided to me by the National Arts Council.
Jan'24 - Dec'24
Brand Specialist (HAAR - Clinical Scalp Expert)
HAAR, German for "hair", required me to spearhead several key mechanics in the business, one example being the fulfilment chain. While here, I led the charge for the strategy behind its marketing efforts.
Dec'19 - Mar'20
Graduate Trainee (Access Communications Pte. Ltd.
As a freshly hatched professional in the industry, Access was where I was thrown into a sink or swim situation. It was incredibly fast paced and pushed me out of my comfort zone. I cannot say that it was an entirely pleasant experience, but it definitely taught me plenty and gave me better insights on what I wanted to specialise in my career.
Tools & Approach
My approach combines in-depth research, strategic messaging, and creative storytelling to deliver content that resonates with the target audience.
Utilize industry-leading tools and analytics to optimize content performance and drive meaningful engagement for brands and businesses.
Leverage SEO best practices and keyword optimization to enhance online visibility and improve search rankings for client content.
Employ A/B testing and data-driven insights to continuously refine and improve content strategy and messaging for maximum impact.
Partner with clients to understand their unique voice and brand identity, ensuring that the content aligns seamlessly with their overall marketing objectives.
Stay updated with the latest trends and developments in copywriting, digital marketing, and content strategy to provide cutting-edge solutions for clients.